About Sidekick Innovation

Your Partner in Innovation

Our Story

Hi I’m Jack Elkins, Chief Sidekick here at Sidekick Innovation. I created the first innovation lab in the NBA at the Orlando Magic. My colleagues said I reinvented myself as an intrapreneur. I saw it as growing and adapting the same way your business has to. At the Magic, our efforts lead to a creative, adaptive culture and breakthrough results. At Sidekick, we know you want that too but in order to achieve it, you need the right processes, frameworks, and guidance so you and your people can create your own solutions. The problem is we were never taught these in school. 

We believe everyone is creative and that your team is capable of delivering the solutions you need and we’ve seen it work not just with the Magic but with several teams just like yours.

Here’s the key: People care about what they help to create. This is why you want your people to drive the progress rather than hire outsiders to solve challenges for you. And when you do a culture of innovation emerges.

Our group of advisors from a wide field of expertise will help point you in the right direction while we facilitate the process to ensure you make progress quickly.

We are your #1 Sidekick.

What Makes Us Unique

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We don’t use just one methodology. We identify the right tool for your project whether it’s design thinking, creative problem solving, or Jobs-to-Be-Done. We use proven, tactical, and science backed approaches. 

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We get what you do because we've led change in real organizations. We've designed and facilitated hundreds of collaborative sessions that include pre-project buy-in with leaders, and post-project support to ensure projects get implemented.

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We're Sidekicks who help you solve your own challenges so you build the capacity to do it again and again.

Meet Your Sidekicks

Adam Michael Allison

Adam Michael Allison


Stacy McGranor


Jack Elkins


Mathew Slade Farkash